Dogs are born natural meat eaters and we believe that grain is not a necessity in a diet, not only can removing grain from a dog’s diet be better for their digestion it can also reduce food allergies.

Animals naturally feed on fresh food which provides them with all the nutrients they require, fresh meat is up to 98% more digestible compared to meat meals and is naturally more palatable.

Free from grain, gluten, artificial colours and preservatives providing lifelong benefits and reducing the risks of health problems and skin irritations.